Audiovisual technology continues to be a driving force behind effective collaboration and communication. Drawing insights from industry events like ISE Barcelona 2025, ongoing client implementations, and continuous market analysis, our workplace technology professionals have identified seven key trends that are reshaping the AV landscape. Let's dive into what's making waves in the industry and how these innovations can benefit your organization.
Audio solutions are increasingly becoming software-driven, which means more flexibility and easier deployment at scale. Sound reinforcement and acoustic echo cancellation (AEC) now rely primarily on automatic software rather than hardware controls. Industry leaders like Shure and Biamp are at the forefront of this shift.
Align got the chance to evaluate multiple manufacturers in specific demo rooms in ISE Barcelona 2025.
As hardware becomes more innovative, companies have unprecedented opportunities to extend their branding beyond traditional channels. Digital signage allows organizations to deliver dynamic content across various environments—from exterior building displays and retail storefronts to interior lobby screens, conference room booking panels, and employee communication boards.
Platforms like Appspace, Korbyt, and Brightsign each offer increasingly automated and “smart” features and capabilities for both clients with mass deployment need and/or smaller content management teams. On an enterprise level, these platforms now offer vital data analytics to help clients make business decisions. Clients increasingly rely on knowledgeable AV professionals to guide them toward the CMS solution that will deliver the best return on their digital signage investment.
Audio over IP has already become standard practice in many installations, and now video over IP is following the same path. Crestron NVX was the dominant player pre-COVID, now AV Pro Edge, Lightware, and SDVoE are making the multi-cast video space more cost-effective.
These technologies excel in large enterprise applications such as digital signage networks and overflow rooms but also offer compelling advantages for smaller retrofit projects where running new dedicated cabling would be difficult or prohibitively expensive.
With IT’s growing ownership of AV for management and security, AVoIP is transitioning from an efficient video transport to a necessary one. Despite the cost and risk of large-scale deployment, strategic coordination, especially with IT, ensures boundless benefits.
The convergence of AV and IT is creating new security challenges that many organizations are unprepared to address. Approximately 60% of AV equipment is unsecured on networks or connected via unmanaged switches, which creates potential vulnerabilities across the enterprise.
Leading monitoring solutions like Utelogy and Xyte are racing to provide proactive monitoring capabilities that promise reduced downtime, recurring revenue opportunities, and powerful automations. These platforms aim to bridge the gap between AV and IT while providing the visibility needed to maintain reliable, secure systems.
Unified Communications (UC) integrates multiple communication tools into a single platform for seamless business communication. This technology category has become essential for today's distributed workforce. It’s a landscape that continues to evolve, though with some persistent challenges. The three major platforms—Microsoft Teams, Zoom, and Cisco Webex—still operate largely in their own separate ecosystems, creating frustrating silos while gradually adding interoperability features as the market demands.
In response to hybrid work environments, the focus has shifted to achieving "meeting equity"—ensuring all participants have an equal experience regardless of location. Technologies addressing this challenge include Microsoft Front Row (which repositions remote participants for better visibility), enhanced gallery views, speaker-framing cameras with dynamic tracking capabilities, and various AI-powered features from platforms like Zoom.
AI is already embedded in numerous AV functions, including:
Beyond these specific applications, the security industry is poised to converge with AV in unexpected ways. We're seeing new integrations between access control systems, CCTV, and paging systems. Similarly, lighting and shades integrations continue to gain popularity, while sensing technologies and integration with digital signage and communication systems present both opportunities and challenges.
The complexity of today's AV ecosystems makes strategic partnerships more valuable than ever. Working with specialized providers ensures access to deep expertise across various technologies while maintaining a single point of accountability.
Collaborative relationships between clients, integrators, and technology partners lead to more innovative solutions and smoother implementations.
Our Workplace Technology team specializes in designing, implementing, and supporting cutting-edge AV solutions tailored to your specific needs. Contact our Workplace Technology team today to learn how we can help your organization leverage these trends for better collaboration, communication, and business results.